Interactive Kiosks & Map Redesign — Improving the Wayfinding Experience for Visitors at the High Museum of Art Atlanta
Visitors at the High Museum have long suffered from navigating inside the museum. Our interactive wayfinding kiosks set out to help plan customized route with a 3D interactive map, and keep track of whole visit.
Timeline
Aug 2024 - Present
My Role
Lead UX Design, User Research, Design System
The Team
Saba Alemayehu (UXR), Emily Layton (UXD)
Advisor: Dr. Jay Bolter
OVERVIEW
Background
For a year-long Master's Thesis Project, Team Muse Collective partnered with the High Museum of Art Atlanta to help with improving users’ experience with navigating inside the museum. The High Museum of Art (colloquially the High) is the largest museum for visual art in the Southeastern United States. Located in Atlanta, GA, the High is 312,000 square feet and a division of the Woodruff Arts Center.
Process
PROBLEM
Framing the Problem Space
3 major buildings consist of the High Museum, and are connected by 3 bridges. Due to different wall heights, visitors can only travel between buildings on the skyway level and lobby level. All these factors added together, making navigation inside the museum extremely confusing.
What Makes Navigation Difficult at the High?
3 Seperate Buildings
3 Bridges on 2 Floors
Different Wall Heights
With the context in mind, we landed on a core question:
How might we improve users’ experience with Navigating between buildings and exhibits at the High Museum of Art?
From our main research questions, we came up with 5 sub research questions to help us break down the research process.
What is currently understood about the relationship between wayfinding and visitor engagement?
How do other museums go about guiding their visitors across exhibitions?
What's the current state of navigation in the High Museum?
What are the identified pain points visitors have with navigation?
What is the impact that navigation has had on visitor experience at the High Museum?
To be Continued…